Honestly Profitable
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Privacy Policy

Plain-language transparency about what we collect, how it is used, the cookies and advertising partners involved, and the rights you have over your data.

This Privacy Policy explains how Honestly Profitable ("we," "us," or "our") handles information when you visit honestlyprofitable.com (the "site"). We have written it to be genuinely readable rather than a wall of legalese, because the honesty we apply to our content applies here too. By using the site, you agree to the practices described below.

The short version

Information you provide directly

You can browse the entire site and use the Business Finder without giving us any personal information. The only time we receive information from you is if you choose to email us (for example, to send a correction, ask a question, or suggest a business). In that case we receive whatever you put in your message, typically your email address and its contents, and we use it solely to respond to and act on your message. We do not add you to a mailing list or use it for marketing.

Information collected automatically

Like almost all websites, our hosting provider and analytics tools automatically receive standard technical information when you visit, which may include your IP address (often truncated or anonymized), browser type and version, device type and operating system, referring page, the pages you view, and the date and time of your visit. This data is used in aggregate to keep the site secure, diagnose problems, and understand which content is useful.

Cookies and similar technologies

Cookies are small text files stored on your device. We do not use cookies to build a personal profile of you, but our analytics and (where enabled) advertising partners may set the following types:

You can control or delete cookies through your browser settings, and you can block them entirely. Disabling cookies will not prevent you from reading the site or using the Business Finder, it may only affect how ads are personalized.

Analytics

We use Google Analytics for Firebase to understand aggregate, anonymous usage, such as which pages are visited and general engagement. Analytics may set cookies or similar identifiers and collect standard technical data (such as approximate location, device, and browser type) as described in Google's Privacy Policy. We do not send your Business Finder answers, or any financial or personal information, to analytics. You can opt out of Google Analytics across all sites using the Google Analytics Opt-out Browser Add-on.

Advertising and Google AdSense

To keep the site free and independent, we may display advertising, including through Google AdSense. The following applies to that advertising:

You may opt out of personalized advertising by visiting Google Ads Settings. You can learn more about how Google uses data when you use our site at policies.google.com/technologies/partner-sites and about advertising cookies at policies.google.com/technologies/ads. To opt out of personalized advertising from many other vendors, visit aboutads.info/choices or youronlinechoices.eu (EU). As of the date below, ads are configured to be off by default and are enabled only if and when the site is approved for a program such as AdSense.

Consent for visitors in the EEA, UK, and Switzerland

Where required by law, we and our advertising partners will ask for your consent before setting non-essential cookies (including personalized-advertising cookies), consistent with Google's EU user consent requirements. You may withdraw or change your consent at any time through the cookie/consent controls presented to you or your browser settings.

How we use information

We do not sell your personal information, and we do not use it to make automated decisions that produce legal or similarly significant effects about you.

Legal bases (EEA/UK visitors)

Where the GDPR or UK GDPR applies, we rely on: your consent (for non-essential cookies and personalized ads); our legitimate interests (to run, secure, and improve the site and understand aggregate usage); and legal obligation (to comply with applicable law).

Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal data; to object to or restrict certain processing; and to withdraw consent. Because we do not maintain accounts and hold very little personal information, there is usually little for us to act on, but you can exercise any right by contacting us via our contact page, and you may also complain to your local data-protection authority.

California residents (CCPA/CPRA): you have the right to know what personal information is collected, to request deletion, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. Some advertising cookie activity may be considered "sharing" for cross-context behavioral advertising under California law; you can opt out using the advertising controls described above. We honor recognized opt-out signals such as Global Privacy Control (GPC) where applicable.

Data retention

We keep automatically collected analytics data only as long as needed for the purposes above, subject to our providers' standard retention periods. Emails you send us are kept only as long as needed to handle your request and any reasonable follow-up.

Data security

The site is served over encrypted HTTPS, and we rely on reputable providers for hosting and analytics. No method of transmission or storage is perfectly secure, but because we collect so little personal data, the risk to you is minimal by design.

International transfers

Our providers (such as Google) may process data in the United States and other countries. Where required, such transfers rely on appropriate safeguards, such as the data-protection terms and standard contractual clauses those providers maintain.

Third-party links

The site links to third-party websites and data sources. We are not responsible for the privacy practices of those sites; please review their policies. Links are provided for reference and are not endorsements.

Children

This site is intended for adults and is not directed at children under 13 (or the equivalent minimum age in your country). We do not knowingly collect information from children. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this policy as the site, our providers, or the law change. When we do, we will revise the "last updated" date below, and material changes will be reflected on this page. Continued use of the site after an update means you accept the revised policy.

Contact

Questions about privacy? Email us at hello@honestlyprofitable.com or use our contact page.

Last updated: July 2026 · honestlyprofitable.com